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Eldorado Stone Unveils New Branding, Previews Long-Format Brick and Slender Wood-Look Profiles at PCBC 2022.

SAN FRANCISCOEldorado Stone will unveil a new logo and branding elements and preview two new architectural stone veneer profiles in at the 2022 Pacific Coast Builders Conference (PCBC) June 22-23. Rivenwood, a new wood-look profile, and LoreioBrick, a new long-format brick profile, will be on display in booth 1139 alongside several other industry-leading brands from the Westlake Royal Building Products™ portfolio.

“It is such an honor to present these two new profiles and the company’s new branding to the PCBC audience,” said Sarah Lograsso, Director of Marketing and Portfolio Management at Eldorado Stone. “Our team has worked hard to ensure that this is an unforgettable experience, and we trust the PCBC audience will find something that speaks authentically to them and gets them excited to work with Eldorado Stone.”

Eldorado Stone will also showcase a refreshed logo, new brand colors and other visual elements. The new brand narrative encourages building professionals, designers and homeowners to see their new and redesigned spaces as the places where long-lasting memories are made. The new logo emphasizes a more contemporary approach with a nuanced, yet timeless font treatment. The iconic diamond is positioned prominently next to the brand name while the new tagline “The Start of Something Beautiful™” completes the design.

On display at booth 1139 will be:

  • Rivenwood, a slim wood-look profile designed to expand upon the artistry and versatility of reclaimed barn wood applications in the modern era. Its rich surface details include authentic characteristics such as nails, breaks and knots, and each piece has been hand selected to embody the captivating combination of both traditional and modern textural touches.
    • Rivenwood is available in three color palettes, including a fresh and creamy white, an organic grey with flashes of silver and light brown, and a rich mature brown with lighter tones peppered throughout.
  • LoreioBrick, a long-format brick veneer profile that translates the simplicity and elegance of historic Roman architecture for contemporary spaces. LoreioBrick exhibits stunning visual character through its unique linear and slender cuts and is available in four evocative colorways.

For more information on Eldorado Stone and its products, visit EldoradoStone.com.

About Eldorado Stone
For more than 50 years, Eldorado Stone has pushed the boundaries of possibilities, harnessing nature’s power and creativity to design a collection of premium architectural stone and brick veneer profiles. Handcrafted with artistic colors and expressive textures that verge from traditional to contemporary, Eldorado Stone products offer the ideal backdrop for curating spaces that lead to a lifetime of new moments to enjoy. To see how Eldorado Stone can be the start of something beautiful, visit EldoradoStone.com.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Moulding, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.