What Information We Collect About You and How We Use It
Information You Provide to Us
Eldorado Stone gathers and retains personal information about you when you voluntarily submit it to us. For example, if you choose to complete and submit one of the forms located on our “Request a Brochure” page or “Contact Us” page, we will retain the data you submit to respond to your inquiry and/or request. After we have responded to your inquiry and/or request, the information you submitted will be retained for our records. Similarly, if you register a warranty, all of the data you submit will be retained.
URLs and IP Addresses
Like many other websites, we collect information about users’ utilization and navigation of the Website. This information helps us to design the Website to better suit our users’ needs. For example, the Website will track the URL that you visited before you came to the Website, the URL to which you next go and your Internet Protocol (IP) address. We use your IP address to help diagnose problems with our server and to administer the Website. Your IP address also is used to help identify you and to gather broad demographic information.
Social Networking Activities
The Website includes the ability for you and other users to link to social networking websites. As a result, we receive information about you when you choose to post or otherwise share information about our Website on these social networking websites. We may use such information about you in a variety of ways, including to administer the Website and enhance your experience with the Website, and to communicate with you about the Website and new offerings associated with the Website. We may keep all of this information indefinitely.
The Website includes the ability for you and other users to post comments, photographs and other content on the Website. As a result, we will also receive information about you: (i) when you choose to post or otherwise share it on the Website, or (ii) when other users post or otherwise share information about you on the Website. We may use such information about you in a variety of ways, including to administer the Website and enhance your experience with the Website, and to communicate with you about the Website and new offerings associated with the Website. We may keep all of this information indefinitely. And such information that you or others post to the Website will be readily accessible by any other users of the Website.
Before you can utilize some portions of the Website, we will require that you register and provide us with your first name, last name and email address, and generate a password. Although optional, you may also submit other information about yourself, such as your contact information and personal details. This registration information will be used for identification purposes, to communicate with you regarding your account with us, and to facilitate the functioning of the Website. We may keep all of this information indefinitely.
When you engage in any financial transaction through the Website, you will be asked to provide certain of your financial information, such as your credit card and billing address. We will only keep this information as long as necessary to complete the transaction or series of recurring transactions authorized by you.
If you participate in an Eldorado Stone promotion on the Website, such as a sweepstakes or contest, we will collect certain information about you. For example, you may be asked to provide your name, email address, and mailing address. We will store this information in our database and will use it to communicate with you about the promotion. We may also use this information to promote the Website or our products to you in the future, unless you inform us that you opt out from receiving such communications.
When Personal Information Will Be Shared or Disclosed
We will not share, rent, sell or otherwise disclose any of the personally identifiable information that we collect about you through the Website, except in any of the following situations:
- We may use the information we collect from you to fulfill your requests, conduct transactions with you, communicate with you about our products and other matters, manage the Website, provide targeted advertising to you and conduct research and analysis.
- We may disclose information that we collect about you to our third-party contractors and payment processors who perform services for us in connection with the Website, or to complete or confirm a transaction or series of transactions that you conduct with us. We may also disclose information to our franchisees or distributors and to service providers or suppliers if the disclosure will enable that party to perform business, professional or technical support for us.
- We may disclose the results of aggregated data about you for marketing or promotional purposes. In these situations, we do not disclose to these entities any information that could be used to personally identify you. Certain information, such as your password, is not disclosed to marketing advertisers at all, even in aggregate form.
- We may be legally obligated to disclose information about you to the government or to third parties under certain circumstances, such as in connection with illegal activity on the Website, or to respond to a subpoena, court order or other legal process. We reserve the right to release information that we collect to law enforcement or other government officials, as we, in our sole and absolute discretion, deem necessary or appropriate.
We may share aggregated or anonymous information that cannot identify you with third parties. For example, we may disclose the number of visitors to the Website, the number of people who have downloaded a particular document or the number of people from a certain state who purchased a product from the Website.
If you access the Website from outside of the United States, information that we collect about you will be transferred to servers inside the United States and maintained indefinitely, which may involve the transfer of information out of countries located in the European Economic Area. By allowing Eldorado Stone to collect information about you, you consent to such transfer and processing of your data.
Opting Out of Communications
If you no longer want to receive marketing-related emails from Eldorado Stone on a going-forward basis, you may opt out of receiving marketing-related emails by clicking the “unsubscribe” link at the bottom of any email newsletter you receive, or, if you created an online account when you registered to receive our emails, you may log in to your account and make changes to your communication preferences. If you are having difficulty unsubscribing from our marketing communications using the above methods, please contact us directly at the email or phone number listed below under Contact.
Please allow ample time for us to process your request. However, please note that even if you opt out from receiving marketing communications, we may need to send you service-related communications and may need to keep information we have collected about you for record-keeping, research and other purposes.
To help protect the privacy of data you transmit through the Website, where personally identifiable information is requested, we use technology designed to encrypt the information that you input before it is sent to us. In addition, we take steps to protect the user data we collect against unauthorized access. However, you should keep in mind that the Website is run on software, hardware and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond our control.
Links to Other Websites
If you are under the age of 18, please do not use or access the Website in any way. We will not knowingly collect or use any personal information from any child under the age of 18. It is not our intention to collect personal information from anyone under 18 years of age. If we become aware that we have collected any personal information from children under the age of 18, we will promptly delete such information from our databases.
California Privacy Rights
Under California law, a California resident with whom we have an established relationship has the right to request certain information with respect to the types of personal information we have shared with third parties for their direct marketing purposes, and the identities of those third parties, within the immediately preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent to us at the mailing address set forth below.